Who chose us
Trusted by the Best in Sport
We have worked closely with leading clients to optimize our tool
Penguinpass Sport Hospitality is developed in collaboration with SportTech National Accelerator:
WESPORTUP↑
SPORTS & WELLNESS ACCELERATOR
backed by:
Fondo Nazionale Innovazione
CDP Venture Capital Sgr
Official Partnership
Penguinpass × Juventus Forward
JUVENTUS
FORWARD
We are the official Guest Intelligence partner for Juventus Forward, the premium hospitality programme of Juventus FC at the Allianz Stadium in Turin. Our platform manages VIP invitations, real-time guest tracking and hospitality analytics for every matchday.
Allianz Stadium, Turin, Italy, September 2025
Juventus Forward Hospitality
The Problem
01 — The Problem
Sport Hospitality
Lacks Data
Millions are invested every year in sport hospitality experiences, VIP lounges and sponsor activations. Yet clubs and sponsors rarely know who actually attends, which guests generate value, or how hospitality investments perform.
Who actually attends VIP hospitality?
Which guests generate real value?
How do hospitality investments perform?
Fragmented data
Unified data
Invisible activity
Predictive intelligence
Manual processes
AI automation
Gut decisions
Data-driven ROI
The Solution
02 — The Solution
Guest Intelligence Platform
Guest Analytics
Deep profiling and segmentation of every guest across all hospitality touchpoints.
Attendance Prediction
AI models estimate attendance probability and guest behaviour before each event.
Hospitality Performance
Measure and optimize the ROI of every hospitality investment and activation.
Sponsor Engagement
Quantify sponsor value and guest interactions across all hospitality areas.
Platform overview — PenguinPass Sport dashboard
How It Works
03 — How It Works
Three Steps to Intelligence
Collect Guest Data
Manage invitations, RSVPs and check-ins through the platform. IoT touchpoints capture real-time presence across all hospitality areas.
Analyse Behaviour
Understand attendance patterns, guest categories and engagement. AI processing turns raw data into actionable insights.
Optimise Hospitality
Improve guest lists, sponsor activations and event impact. Recommendations for staffing, flow and guest experience.
Implementation Timeline
Staffing Efficiency
Real-time Data Visibility
Operational Cost Reduction
Real data collected from clients using the tool.
04 — Use Cases
Built for Premium
Hospitality Environments
Sport Clubs & Federations
Manage VIP hospitality, sponsor guests and official delegations across all matchday and non-matchday events.
Premium Lounges & Suites
Track occupancy, guest behaviour and service quality in real time across all premium hospitality areas.
Sponsor Activations
Measure the real impact of sponsor hospitality — who attended, how long they stayed, what they engaged with.
Luxury & Corporate Events
Apply the same intelligence layer to corporate events, gala dinners and private activations beyond sport.
Turn Hospitality
Into Intelligence
Every guest interaction is a data point. Every event is an opportunity to learn. PenguinPass Sport transforms raw hospitality data into strategic advantage.